You’ve probably noticed that things have been pretty quiet around here and my other social media sites. I have been busy behind-the-scenes prepping for another amazing fall senior portrait season! Every year, I re-evaluate my business. What is working well? What can be approved upon? What do my clients love about the images I create for them and the value of the services I provide? What can I do to overall improve my customer service? Does my pricing allow me to run a successful, profitable business that can be sustainable? What images did I create in the past year that truly made my heart sing? How can I further my education to keep providing my clients with the best photographic products and images? Where did I completely fail and how do I push past that?
When you are a small business owner, you wear many hats. For me, the least amount of time is spent actually photographing sessions. I could easily pump out session after session, throw a preset on your images calling it “editing”, and place the images online, on a CD or even a USB drive and give them to my clients. Where is the joy in that? How is that providing I get my greatest satisfaction and customer service to my clients? Are those images ever going to be printed and displayed in the way they were meant to be? When I am able to sit down with my clients, help them to plan a custom session, create images they love and help them to select timeless products that they can display in their homes, that is everything!
My favorite sessions in the past several years have been newborns and seniors. Why? They are each major milestone events in life that cannot be replicated.
Your baby will never be that tiny and new again. Even a couple weeks later, your baby will look completely different. Newborns grow and change so quickly, but it’s important to document their delicate little features, how angelic they look, how proud and amazed you are that you created this perfect little being. After sleep deprivation sets in, you can hardly recall those details.
Senior year is full of lasts. Your last first day of school, your last time to play on your home court, your last prom and homecoming. Senior year flies by the quickest of all of them. It’s important to take time to enjoy the little moments. Cherish the friendships. Embrace the struggles and celebrate the successes! These moments only come once and before you know it, senior year is over and they are expected to have it all figured out.
These are the moments I want to focus my greatest energy on! As a new mother (again) to a 1 and 3 year old and a mother to a 2015 senior, I have experienced the rollercoaster of emotions that comes with these milestones. I am so glad that I made the decision to take the time to document them properly. My home is filled with images of my children. When my three year old looks up at the wall, she points to the photos and says, “That’s my framily!” LOL! We have already established the importance of family and belonging <3 My oldest, even though he is away at school, understands that he is still an important part of our family. We miss him dearly, and even though life continues on, he always has a place to call home. That is the magic and power of what professional photography can give you. All of those memories and emotions come flooding back to that time in your life when you walk past your favorite image displayed proudly on your wall.
With this re-evaluation of my business, I realized my current branding no longer represents my style of photography and the message I would like to portray to my clients. I create timeless images and products with a clean look that are not going to go out of style. I invest an incredible amount of time with each client, from first contact to product delivery and beyond. I want to focus on the little details so you don’t have to. I want to be there each step of the way, to answer all of their questions and find the absolute best way to showcase their imagery. I am not going to be the photographer for everyone, but if you are family driven, want something that sets you apart, busy and active and want only the best, I am the photographer for you!
Thank you to everyone that has supported my business the past 6 years! Special thanks to Tiffany Kelley Design Company for bringing my rebranding to life. I love the new look! If you would like to see more from my rebranding, check out her blog post HERE!